![]() This week, NF’s new album HOPE debuted at No. “We are globally connected and coordinated with the thoughtful strategy behind every move we make while always asking ourselves what’s right for the artist, the project and the label.” “People traditionally think of ‘distribution’ or ‘label services’ as one step removed from the process, but at Virgin Music Group, we look at ourselves as partners in this space and are entirely in the game of breaking artists, driving hits and label development,” James says. Here, James breaks down all the elements of the rollout campaign that landed NF his fourth-straight top three album, including the sales and streaming strategies that helped push the project over the top. And that work helps Virgin Music senior vp of commercial marketing Cindy James earn the title of Billboard’s Executive of the Week. ![]() ![]() It’s the result of six months of work by his label and distribution partner, Virgin Music, which included multiple variant releases, signed CDs, a nationwide in-person indie retail campaign and dedicated work with the DSP partners ahead of the album’s release. Brazilian Artist Thiaguinho Signs Record Deal With Virgin Music
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